Announcing our Newest Pinot Noir — It’s a Game Changer!

What are you used to paying for that killer Pinot Noir from Sonoma that you love so much? $40? $50?  What if we told you that you could have a Pinot that good (maybe better) for $20? Seriously.

ImageAnnouncing the newest member of the Amici family: the 2012 Olema Pinot Noir. This is some exciting stuff: a Sonoma Pinot Noir for $20 that tastes fantastic? That’s a game changer. We promise you, this wine competes way above its weight class. A blend of 80% Pinot Noir grapes from Russian River Valley with 20% from premier vineyards in Sonoma County, this Pinot features the classic Russian River Valley characteristics of perfumed aromas and bright, focused red fruit flavors framed by delicate tannins.

That perfect 2012 vintage has created some of the best Pinot Noirs to come out of Sonoma County. The 2012 Olema Pinot Noir opens with a burst of beautiful berries intertwined with sweet florals on the nose. Flavors of cherry, cola and raspberry with a hint of sweet vanilla and a silky smooth mouthfeel make it a deliciously drinkable wine.

If you want to check it out for yourself, you can find it on our website.

A New Look for Olema

Over the next several months, wine stores across the country will be unveiling a brand new label for our Olema wines.  For the uninitiated, Olema is Amici’s sister brand showcasing excellent quality wine at friendly prices, and it has gained a tremendous following over the last couple years. We thought that it was only fitting that a rising star like Olema get a makeover suitable to its pedigree:  and so, violà, a brand new look:

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The new look!

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…and the previous label.

How did we end up with a wine named “Olema” anyway, you ask? Good question. While Amici’s primary focus is on showcasing the best of Napa Valley, Olema looks to celebrate Sonoma. The name Olema, which means “coyote” in Miwok, honors the Coast Miwok Native Americans who lived along the Sonoma Coast and in northern Marin County. Olema wines feature fresh, vibrant flavors and excellent value.